Blue Creative Group and Sand People Merge to Create Singular Global Communications Agency
The combined company offers clients a full set of custom services including media relations, media buying, event development and management, graphic design and creative services, SEO, website development, full video production, market research, social media management, strategic planning, and brand
Elevating the Webinar
What makes a webinar an effective tool for your business? It can take communication of your ideas to the next level for an interested, engaged audience. See how we can help.
All Hands on Deck
Meet Holly Paterson, executive director of All Hands Alliance, a non-profit, grassroots organization that seeks to engage and inspire the boating community to clean up the waterways and oceans.
CSR: A Prescription for Goodness and Wellness
Incorporating social responsibility into marketing is part of an integrated strategy as a means to effect positive change, both for the greater world and for the brand.
New Ways to Think About the Press Release
The press release format is designed to convey newsworthy information and details to the media. But it can do so much more when we open our eyes to the power of information.
Beer, Burros, and Business
Caitlin Landesberg started her search for the perfect post-sweat beer but didn’t find one. Taking matters into her own hands, Caitlin decided to learn how to develop her own beer, leaving her job to launch Sufferfest Beer Company full time.
How to Use Content to Differentiate Your Brand
Content marketing is basically telling people what your business does. It is a strategic tactic based on business goals and a storyline to communicate to customers your promise, the opportunities, and who you are. So how can you use content
Marketing During a Volatile Economy
Do customers in the market you serve have a hard time getting good information? Don’t worry—you’re not alone.
Deeper Blue – FOMO and the Art of the Enewsletter
Do customers in the market you serve have a hard time getting good information? Don’t worry—you’re not alone.
Deeper Blue – When the Good Guys Win: Search Engine Optimization Helps Experts Share Information
Do customers in the market you serve have a hard time getting good information? Don’t worry—you’re not alone.