Launching a Brand from Scratch

When The Fresnel Companies introduced the idea of a fin-tech startup that will revolutionize the world of global transactions, Blue Creative Group moved on the full range of fronts all at once, crafting a logo and color scheme that would anchor the deliverables, while a web site would couple with video as part of a launch strategy devised to appeal to a very specific market. Efforts are ongoing as products come to market and custom solutions lead to broad appeal worldwide.